AI-Powered Global eCommerce Partner

From Korea to the World,
Trend-K Drives Global Success.

Your Global Commerce Partner — 20 years of Digital & eCommerce expertise, powered by a proprietary AI Data Intelligence Hub. We take Korean brands from market entry to global sales execution.

Get in touch See our track record

Proven results across global healthcare & consumer brands

₩0

Online sales — Pfizer (Centrum)

₩0

Online sales — L'Oréal

₩0

Online sales — ThermoFisher +43% YoY

Global Digital & eCommerce expertise

ABOUT TREND-K

Your Global Commerce Partner

Trend-K empowers Korean brands to expand globally. With 20 years of expertise in Digital & eCommerce and our proprietary AI Data Intelligence Hub, we integrate global eCommerce data, analyze customer insights, and deliver market-specific strategies.

We provide end-to-end solutions — from market entry and brand storytelling to digital transformation, product innovation, and global sales execution — enabling sustainable growth for brands and investors worldwide.

BUSINESS AREA

Four pillars of global growth

A complete operating system for taking your brand from local strength to global scale.

Global e-Shopping Behavior Survey

We map how the world shops — so your strategy starts from real demand, not guesswork.

› Top digital channels & purchase journey
› Key competitors & search keywords
› Selling points & 4P mix per market

Brand Storytelling & DigiCom Strategy

Authentic Korean brand narratives, re-engineered for each global market.

› Philosophy & brand identity
› Key message & key visual
› Digital marketing strategy

Global Marketing / eCommerce Operation

Holistic, hands-on operation across every channel that drives revenue.

› Holistic digital marketing & eCommerce
› Global platform listing & management
› On/offline omni-channel expansion

AI Intelligence Analytics

Our flagship engine — turning fragmented global data into a clear next move.

› All external data collection
› Integrated analytics & insight reports
› Scenario-based next-plan proposals

AI DATA INTELLIGENCE HUB

Data in. Strategy out.

Our proprietary AI Data Center integrates global eCommerce data to deliver deep customer insight and market-specific strategy — at a fraction of agency cost.

Global Data Hub

All external eCommerce data, unified.

Customer Insight

Who buys, where, and why.

AI Predictive Analytics

Scenario-based forecasting.

eCommerce Strategy

A clear, actionable next move.

Consumer journey we optimize

Awareness→ Consideration→ Purchase→ Retention→ Advocacy

Channels we orchestrate

Social Listening SEM / SEO Influencer Media Buying Digital Analytics eCommerce / D2C

WHY TREND-K

Strategy, not just operations

Authentic Korean Storytelling

Global channel strategies built on genuine Korean brand stories and customer insight.

Market-Specific Expertise

Deep understanding of each country's digital marketing & eCommerce landscape.

Data-Driven Branding

Beyond operations — branding direction and strategy grounded in real data analysis.

Scalable AI Piloting

Small-scale piloting models with AI solutions — test before you scale.

Extensive Outsourcing Network

A diverse partner pool managing concepts, strategy and budget with high flexibility.

Premium expertise, smart cost

20-year global leadership delivered at a fraction of traditional agency cost.

TRACK RECORD

Success stories, in numbers

Led by our founder across 20 years of global brand leadership.

Pfizer — Centrum

+29%

APAC eCommerce expansion & sales growth

₩100B

online sales achieved

✓ #1 Digital SOV in supplements
✓ Web Award Grand Prize & APAC Digital Award
✓ Local satisfaction 7 → 9 / 10

L'Oréal

100억

Beauty & dermo-cosmetics online growth

₩100B

online sales achieved

✓ L'Oréal Paris & Dermo-cosmetics
✓ Digital marketing & eCommerce lead
✓ Re-branding & digital launching

ThermoFisher

+43% YoY

Digital transformation & omni-channel

₩1T

online sales (₩700B → ₩1,000B)

✓ Salesforce, Adobe CMS & Analytics integration
✓ Power BI unified reporting
✓ Global ↔ local operation alignment

LEADERSHIP

Chaewon Lee

Founder & Chief Executive Officer

20 years leading digital & commerce for global enterprises across cosmetics, health supplements and pharmaceuticals — driving digital transformation, agency strategy and revenue growth as APAC Digital Manager.

10 yrs

Healthcare industry

10 yrs

Consumer industry

Key skills

Global Digital / eCommerce Strategy Global Channel Expansion Digital Transformation Omni-Channel Strategy Re-Branding & Digital Launching Data-Driven Marketing (Salesforce, Adobe)

Brands led

Centrum · Pfizer · L'Oréal Paris · ThermoFisher — full ownership of brand storytelling, digital marketing, eCommerce, pricing, visual identity and P&L.

ROADMAP & GROWTH

Built to scale, year on year

From foundation to a global omni-channel commerce house with our own branded products.

2025

₩50M

Foundation & business development. Digital strategy, team & agency set-up, funding.

2026

₩500M

Small-business clients. AI data analysis, reports & data mining.

2027

₩2B

Large-business clients. Data Center, Power BI & AI engine at scale.

2028

₩10B

Omni-channel & Trend-K branded products via Walmart / Amazon.

Projected sales growth (KRW)